Building software shouldn't feel harder than using it.
PICKURPAGE is a digital product and engineering studio focused on websites, software and AI-powered experiences.
- Studio
- PICKURPAGE LLP
- Founders
- Truly Mittal · Rita Mittal
- Discipline
- Product & engineering
- Focus
- Websites · Software · AI
- Coordinates
- 26.8467° N / 80.9462° E
Built by engineers.
25+ yearsof building.
PICKURPAGE was founded in 2019, but the experience behind it goes back much further. We've been building with code for over 25 years — from early web projects to modern AI-powered products.
10M+
Lines of code
Across personal, open source and client projects.
100+
Projects
Websites, products and experiments.
30+
Clients
From startups to established organisations.
1K+
GitHub stars
Across public open-source work.
2000
Early web projects and open source.
2010
Freelancing and product development.
2019
Founded PICKURPAGE LLP.
Today
Web, software and AI experiences.
Start with the outcome.
Technology is a means, not the product.
Make complexity invisible.
The best engineering often disappears behind a simple experience.
Design and engineering belong together.
The interface and the system underneath it should be considered as one product.
Sweat the details.
Performance, accessibility, responsiveness and reliability are part of the build.
Good productsare clear.
Users shouldn't need instructions to understand the core experience.
Good engineeringis pragmatic.
Use the right technology for the problem rather than forcing a technology into every problem.
Good designhas a reason.
Visual decisions should improve comprehension, interaction or emotion.
Good partnershipsare direct.
Clear communication beats layers of account management.
The idea of being able to pick what you want and turn it into a page, product or digital experience.